Imagination - Creativity - Impact
Methods and Concepts
Our methodological and conceptual work revolves around making citizens and decision-makers experience a better, sustainable future in order to accelerate change.
Why "experience the future"? We have recognized that many people find it difficult to imagine something new. They often fend innovation because new things are unfamiliar. That is why we want citizens and decision-makers see pictures of possible futures, experience scenes of alternative futures and experience future urban mobility. Only those who have seen, experienced, and sensed a possible future can feel fascination and open themselves to change.
Our method: Experience the future here and now.
Adventure world
We are developing a world of experience for sustainable urban mobility, with offers and attractions intended to attract hundreds of thousands of visitors from near and far. The visitors are encouraged to deal with the practical side of the mobility transition: Why should I change my mobility behavior? What sustainable mobility options are available to me? How can I meet my mobility needs and purposes with vehicles and mobility aids 'of human scale'?
Visits to the adventure world should ultimately bring about changes in people's mobility behavior. Methodically, we set up the world of experience in two ways. On the one hand, visitors can learn, understand and see rationally. On the other hand, they are emotionally affected and, through their own experience, develop a desire for - and through their own experience, confidence in - new mobility.
Adventure world and not museum, theme center or information pavilion - because we want to motivate visitors to sustainable mobility through a thirst for learning, fun, and experience.
CityScene
CityScene is a format for the temporary display of a better future in a real city, with real residents, in real time. It's also referred to as 'tactical urbanism' in the international professional world.
"One neighborhood, one month, car free" - this ambitious campaign format was developed by our Creative Director, who was Secretary General of ICLEI at the time. In cooperation with ICLEI and The Urban Idea, three cities have organized such an eco-mobile neighborhood: Suwon (South Korea), Johannesburg (South Africa) and Kaohsiung (Taiwan).
The residents of a city quarter lived without a car for a month and moved around in an ecomobile way. Cars were parked out of the area. A variety of ecomobile alternatives were offered.
The projects are well documented through websites, reports, films and books.
