First of all, this is what motivates us. 

(Click on the picture above.)


The Urban Idea promotes ecomobility as a new paradigm of urban mobility and, of course, urban transport planning.

Priority order

EcoMobility means subsidiarity in urban mobility and transport. It presents a bottom-up approach to setting a priority order for the individual choice of transport modes as well as for urban planning and investment.

1 - Walking
2 - Cycling and wheeling
3 - 'Passenging' (using public transport)
4 - Car-sharing

The 4D strategy

Related to the usual automobile, EcoMobility requires:

  • downsizing to human scale,
  • decelerating to city speed,
  • decarbonization to move without fossil fuel
  • decreasing numbers to city space.

Promotion of ecomobility

The Creative Director of The Urban Idea, Konrad Otto-Zimmermann, as former Secretary General of ICLEI, created and defined the term "ecomobility" in the year 2007 when he initiated the Global Alliance for EcoMobility. ICLEI introduced the notion in the urban transport technical community and has since run an EcoMobility Program.

Konrad proposed applying the CityScene methodology to the promotion of ecomobility by showcasing future sustainable urban mobility in a real city, with real people, in real time. The experiment, in spite of its serious  purpose, should be fun for all involved. The idea of the EcoMobility World Festival was born.

Please visit the EcoMobility Festivals gateway for a definition of ecomobility.

EcoMobility World Festivals

An EcoMobility World Festival is a month-long mise-en-scène of future urban transport and mobility in a real city, by real people, in real time. Please visit our festival gateway page for links to reports, websites, books and video documentaries. 

EcoMobility World Festival 2017

The third EcoMobility World Festival was hosted by Kaohsiung City, Taiwan, from 1-31 October 2017.

EcoMobility World Festival 2015

The second EcoMobility World Festival took place from 1-31 October 2015 in Johannesburg, South Africa. The city in partnership with ICLEI organized a month-long campaign and collective experiment to "change the way we move" in Sandton Central Business District.  

The festival project has been featured in three video documentaries.

The documentary book "Change the way you move!" has been published by Jovis publishers, Berlin.

EcoMobility World Festival 2013 

Locally organized by the City of Suwon, South Korea, and internationally co-organized by ICLEI, the first world's EcoMobility World Festival took place from 1-30 September 2013.

The festival project has been featured in four documentary films of different lengths for different purposes and target groups.

The EcoMobility Festival book "Neighborhood in Motion" was published in 2015 by JOVIS publishers, Berlin. See the announcement here.